Search-Optimization.com

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Search-Optimization.com
P. O. Box 2236
Costa Mesa, CA 92628
Phone: (714) 865-0222


Established in 1994, Search-Optimization.com is an Internet marketing firm dedicated to making clients’ websites work smarter. That translates into more qualified site visitors, enhanced profitability and maximum Return On Investment (ROI). Our clients are medium to large-sized corporations, advertising agencies, PR firms and the clients they serve.

For all clients, we provide customized Internet solutions within specified budgets. Combining placement on the Internet’s top 12 search engines and top six directories with other search-optimization techniques, we deliver high levels of qualified website traffic and customer response. After optimization, your site responds fully and favorably to software that searches the Internet for information. With enhanced visibility to key audiences, clients invariably see increased search-generated inquiries, leading to success in today’s competitive marketplace.

In addition to an array of search-optimization services, we offer website design and ongoing site management that supports clients’ brand-building and business development efforts. For advertising, PR and marketing firms, our services include optimizing an agency’s site to maximize the volume of online inquiries, as well as designing, implementing and managing optimization programs for agency clients. Whether we’re a visible “partner” or working behind the scenes to create programs that can be agency-branded, our solutions can be offered to clients as a value-added marketing service.

In sum, search optimization removes your site online clutter and places it in a superior, top-of-the-list position on major search engines. As a powerful marketing tool, count on it to improve existing sales and deliver tangible, measurable results— quickly and efficiently. If your bottom line is important to you, you can’t afford to leave sophisticated search optimization techniques out of your marketing mix.

Internet Marketing & Search Engine Optimization
Customized programs and solutions designed to increase your visibility among key target audiences by generating highly targeted, highly qualified search-generated leads and inquiries. These include optimized website design/re-design, keyword research, Google Sitemap Feeds, website usability analysis, web analytics, pay-per-click management, contextual advertising, graphic design, email marketing and ROI tracking.

The Website Analysis and Internet Marketing Plan
The first step in successful Internet Marketing and Search Engine Optimization is a thorough situational analysis of a company's marketing plan, Internet presence, competitive analysis and objectives.

Strategic Pay-Per-Click (PPC) Program Management and Media Buying
Pay per click is a strategic, systematic method of effectively managing and monitoring your site's placement and rankings on Google and Overture and a number of other high-quality, lower-cost PPC search engines. We'll write targeted titles and descriptions for your keywords and key phrases and work with you to develop targeted landing pages to give your site multiple points of entry.
Want to extend your budget even further? We show you how to "blend and balance" placements on higher-priced search engines with listings on less expensive search-engine accounts. The right combination can reduce your per-visitor costs by up to 40%.

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