Frye / Wiles
Frye / Wiles
3595 University Ave. Suite J
Riverside, CA 92501
Phone: (951) 530-1679
Fax: (951) 530-1747
At Frye / Wiles, we like to talk a lot about results. And for good reason — we get them. How, you ask? Well, we do world-class, business-oriented web development and branding for one. But more importantly, we start every project with a simple question: "What will improve business for our client?"
Web Marketing
•Search Engine Marketing
•Search Engine Optimization
•Copywriting
•Web Content Enrichment
•Eblast or HTML E-mail Marketing
•Pay-Per-Click Campaign Management
Newest Online Marketing Tools
Knowing how to market yourself or your company is extremely important in today's web-centric world. This is especially true with respect to search engines. There is the indirect way of marketing with search engines via SEO, natural returns and a more direct way via Search Engine Marketing (SEM). SEM is achieved through paid advertisements on search engines with the intent to garner interested clicks on your website in conjunction with targeted content written for your site. This is a more calculated way of online traffic building, because you are paying for it per site click.
There are several ways of doing this, such as setting up banner advertisements or direct advertising through pay-per-clicks such as Google Adwords. You essentially bid on certain keywords that you believe users interested in your product or service will search for in Google, and if you've set your cost per click amount high enough, your written ad will show up in a search under the heading 'sponsored ads'. There are numerous settings and configurations within the Adwords bidding system to help increase your websites visibility and we can help you set up your optimum Adwords search campaign.
Search Engine Optimization Strategies
Search engine optimization, or SEO, is a carefully planned online marketing campaign designed to increase traffic to your website. SEO is comprised of three main components. First, market research must be done to determine the competition, and what keywords and content would work best for your company. Second, sites are structured so that content is not buried and can be easily accessed. Third, the HTML is constructed semantically correct, which simply means that the key points in your content are given different weight depending on their relevance. However, SEO is not a one-time shot. Content must be frequently updated to maintain high search rankings.
Effective HTML based E-mail and Eblast marketing design techniques
Launching an effective eblast is similar to launching an effective website. With HTML, e-mail marketing always includes all the proper branding which means ads are visually consistent with your website and company image. We use effective copywriting that includes call to action statements and many other tactics to get your business message across to your target audience, which returns traffic and business to your website.
Keyword Campaign Management
Search Engine Optimization is a long process, especially for a new domain or site. Fortunately, in the meantime, all the major Search Engines allow you to buy your way to the top through Pay-Per-Click (PPC) programs. Ultimately, of course, you want to be ranking with natural search returns. But until that starts happening, you can still see great returns with a well crafted PPC program.
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