Elaborate SEM
Elaborate SEM
17284 Newhope
Fountain Valley, CA 92708
Phone: (888) 783-5382
About Elaborate SEM
Elaborate SEM, the wholly owned performance-based marketing division of Relevant Ads, provides online marketing services and technologies for leading multi-channel marketers. Together, Elaborate SEM and Relevant Ads offer clients an unparalleled range of marketing solutions and are uniquely positioned to compare effectiveness across marketing channels.
We are a team of elite Search Engine Marketing Experts, gurus in our own specific SEM niche, and as passionate about the search industry as we are about our clients' success online.
Based in Fountain Valley, California, our team is made up of experts from all across the globe, including former employees of Fortune 100 businesses as large as Disney, IBM, MLB, College Sports, and many other Fortune 500 ecommerce businesses.
Our Values
We value stellar performance, unparalleled ROI/ROAS, and most of all the relationships we have our clients. When we optimize a website for better natural and sponsored placement, we do so to help your online business grow. We essentially become your partners in the growth and performance of your online marketing strategy.
Our Mission
The Elaborate SEM mission is to provide best in class search engine marketing services to businesses and individuals across the globe. We strive for improved conversions for our clients through the application of better content, higher search engine placement placement and greater online visibility.
SEO is the art of optimizing a website and web pages within a website for higher positioning in the organic (non-sponsored) search engine results pages. The basic algorithm of Google and Yahoo! involves three factors: Optimized Website, Inbound Links and Traffic Volume. The latter was recently added as a result of Google & Yahoo! Toolbar research, though the first two factors are the most critical.
Our Lead SEO Expert here in Irvine, CA, spends every moment of his day collaborating with other experts, experimenting with SEO factors, and attending a continuum of SEO network groups, workshops and conferences. He holds over 5,000 top keyword positions, many of which come from his previous roles with Fortune 500 businesses, such as Disney and IBM Global Services.
The analytics packages offered on our website are an aggregate of the core obstacles on your website identified by our SEO Expert, coupled with SEM competitive analysis data from 3 of your major online competitors. The Search Engine Ranking Report we provide is saved, so that if you choose to Elaborate SEM as your search engine marketing provider, we'll be able to track and report our performance monthly. Pick up any of our reports by clicking the button below.
Search Engine Optimization (SEO) Services
A number of factors come into play when a website undergoes search engine optimization. Once we have determined the "best search terms" to optimize for in the Analytics Phase of your project, our SEO Experts will optimize, or work with your IT department to optimize, several common site-level focal points before optimizing the actual keyword-targeted content at the page-level. These site-level optimizations include, but are not limited to:
•301 Redirecting / .htaccess file optimization
•Error page validation
•Broken link / broken image testing
•Optimizing robots.txt
•Site taxonomy / theming optimization
•Static and XML sitemap optimization
•Global navigation enhancements (images converted to CSS, etc)
•Extraction of JavaScript and CSS from template
Page-level optimization focal points include many of the following tasks:
•SEO content writing
•Title & meta tag optimization
•Heading inclusion/optimization
•Alternative "ALT" attribute inclusion
•Keyword density validation
•HTML/CSS validation
Pay-Per-Click (PPC) Advertising Management Services
There's more to PPC than bid-optimization, keyword expansion, and reporting. Our PPC advertising management services include these fundamentals PLUS an emphasis on Quality Score (Quality Index on Yahoo!) and landing page optimization. Our PPC experts spend an exhaustive amount of time studying MarketingSherpa.com material, A/B testing landing pages and experimenting with our own internal PPC campaigns to improve quality, CTR, and conversion rates.
A typical campaign build takes 1-2 weeks and includes dozens of ad creatives, several hundred tightened ad groups, and several thousand keywords. After the keyword quality scores are deemed GREAT, it's only a matter of time before we discover your "best-converting" search terms and begin the bid-optimization process.
© 2008 - Elaborate SEM.
Votes:34
Comments: 0