Efficient Frontier

/Home/Internet Marketing & Advertising in San Francisco Bay Area CA/Internet Marketing & Advertising in Santa Clara County, CA/Internet Marketing & Advertising in Sunnyvale, CA

Efficient Frontier
809 Eleventh Avenue
Sunnyvale, CA 94089
Phone: (408) 585-2700
Fax: (408) 585-2702


Search has become the most effective online advertising channel, as well as the most complex. Online advertisers struggle to stay one step ahead of search engine changes and rapidly changing market conditions. In this environment, many of the world’s leading companies turn to Efficient Frontier for sound technologies based on real science—Search Engine Marketing (SEM) solutions that have been proven to predictably deliver superior results and improved ROI. In fact, we manage more keywords, execute more daily bid changes, and handle more search spend than any other SEM firm in the world. This includes managing over 88 million keywords (representing $750 million in annual global SEM spend) every day.

Efficient Frontier pioneered the science of applying Portfolio Theory to SEM, and we continue to lead the industry. This unique portfolio management approach—which is backed by robust mathematical keyword models—is the key to maximizing SEM campaign performance.

Managing a sophisticated SEM program with multiple business objectives is inherently a complex task. Efficient Frontier addresses this challenge with automation that helps clients easily manage complexity, readily scale campaigns and instantly respond to marketplace uncertainties. Our market leading technology replaces unreliable rules based solutions with advanced algorithms that use sophisticated models to calculate the precise bid for every keyword to maximize overall campaign performance. Our long-term research into keyword models—which includes years of data across numerous verticals—also results in the industry’s only modeling technologies that accurately predict the performance of a keyword at every position.

We harness the synergy of this advanced modeling, optimization and automation to perform forecasting in a hierarchical manner. The power of this approach delivers unequalled results while enabling advertisers to find the sweet spot where each dollar of advertising spend converts to the optimal ROI. It further allows search marketers to spend more time on strategic decision-making in areas such as budgeting and campaign growth, and less time on tactical issues such as keyword bidding decisions.

OUR Search Engine Optimization
Search Engine Optimization (SEO) includes any ethical means that will help a site attain higher organic rankings. In addition to writing great content that is accessible to the search engines, SEO can also involve such diverse disciplines as usability, design, information architecture and public relations.

The promise of free traffic and the trust and recognition that top organic placement can bring to your brand has made SEO a highly competitive field across every industry. Success in SEO takes knowledge and commitment to long-term goals.

Our Approach to SEO
One of Efficient Frontier's greatest strengths is the ability to collect and process data in order to drive strategy development. Our SEO service relies on this strength to deliver effective optimization campaigns based on measurable factors specific to your situation.

Success Measures
A typical engagement begins with establishing goals and setting up a system for measuring progress. Our Account Managers perform discovery interviews with clients to better understand their business and choose the success measures that best apply to their goals, site and business model.

Rankings are one important measure of success that we report on regularly, but there are various other metrics that serve as key performance indicators. These include:

â–  Site indexation metrics
â–  Number of unique keywords referring organic traffic
â–  Number of unique landing pages attracting organic traffic
â–  Action tracking (through analytics customization)
â–  Changes to link profiles over time

Success measures are essential to demonstrating the value of SEO over time and we will work to implement the tracking measures necessary to provide the reports pertinent to your goals.

©2010 Efficient Frontier, Inc.