Catch Phrase Marketing

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Catch Phrase Marketing
7231 Boulder Ave., #232
Highland, CA 92346
Tel: 909-907-1035
Email: info@catchphrasemarketing.com

When you spend your money on advertising, you absolutely must know what is working and why.

Consumers are not spending money the same way they used to. Advertising in newspapers, magazines and television has become a waste of advertising dollars.

These traditional advertising mediums cannot deliver the traffic to businesses that they were once able to. Trends point online.

10 years ago people wondered if the internet would even make it. They wondered if it might flop because all they could do was send emails and what's so big about that? Look how far we've come.

Today, if your business is not on the internet, it is likely that you are unwittingly dooming your whole business to failure.

Someone at some point will come along and sell online the same service you do. People shop online and if you're not there, you are no longer in competition for that business.

That hurts.

But it is reality.

Intelligent advertising means being where your customers are, when they are, and giving them what they want. It's simple.

Intelligent advertising means being in complete control of each dollar that goes into your ads, and then getting overwhelmed by more data than you need, telling you what works in your advertising and what doesn't, and how to get better real time results.

Remember, the internet is just one big bunch of computers. You can track everything.

You can see where customers came from (Global, down to the city)
You can see how many unique visitors came to the site
You can see what links they clicked on
You can see what days of the week and what hours were busiest
You can test prices by simultaneously making similar offers and tracking results
You can put up copy for 2 different ads at the same time to determine which one sells best
And, you can change anything - price, product, color of the font, make it bold (or not) - instantly. Right now. No waiting to print it, mail it, publish it.
You know how to present your business to people better than anyone else. It's your specialty.

Imagine advertising that did not limit you to one 30 second spot.

Imagine instead, that your advertising could be a wonderful journey, where your customers learn about you and your business over time because they want to.

Imagine advertising that inspires loyalty in your customers.

When you teach your customers about your business over time and serve them well, they become loyal to you. That means they will ignore the competition because they like you better. That is Intelligent Advertising.

Building loyal customers over time is like building an army of volunteer salesman who advertise for you because they like you.

No more over priced newspaper ads.
No more coupon books that don't create real profit
No more overpriced and underused phone book advertising
No long term contracts for ad copy that doesn't work (or worse, was printed incorrectly!)
You get the point
Why spend money on advertising methods that can't give you any idea of how well it's working?

That's like throwing money away.

Direct Response Email Marketing is advertising that the customer elects to receive because they want to know what you have to offer.

Your customers are smart, they want to know about your business, and they want more than a sound bite. They want enough information to make an informed decision.

© Copyright CatchPhraseMarketing, 2008