Innovative Resolution Designs

/Home/Internet Marketing & Advertising in The Greater Sacramento Area, CA/Internet Marketing & Advertising in Sacramento County, CA/Internet Marketing & Advertising in Citrus Heights, CA

Innovative Resolution Designs
7610 Auburn blvd. STE 8B
Citrus Heights, CA 95610
Phone: (916) 580-3105


Search Engine Optimization (SEO)

Today ninety-two percent of online population will visit a search engine; there will be millions of searches performed, many of them looking for exactly what you are selling. Can your website afford not to be found?

Search Engine Optimization is about increasing your web site’s visibility within the search engines. This is the process of consistently fine-tuning your website’s components in order to improve its natural organic search engine visibility. If your site is not listed in the top 2 pages of a search engine, chances are you are missing out on traffic, visitors and sales.

SEO Can:
•Drive more qualified traffic
•Increase leads and sales
•Maximize brand visibility
•Give your site a competitive advantage

So how we do it?
•We do our homework. We analyze your website, understand your goals, and research your competitors and do in-depth search term research to determine how to gain the most traffic for your money.
•We optimize your website to achieve success. Our search term strategy identifies which pages of your site can effectively compete on specific terms. And our complete wireframe audit outlines how your site can be more search engine friendly.
•We build your online credibility, inbound links & page rank. Our team of SEO consultants works with you to develop an off-the-page strategy that includes link building, directory submission, online press release optimization, and article distribution.
•We measure our success. Every month our clients receive detailed reporting and analysis covering their search engine optimization success metrics.
•We don’t require long term contracts. We build our business by making our clients successful—that’s why they choose to do business with us. If you’re not happy with our services, you can cancel any time with 30-day written notice.

Site Optimization
Traffic is more than just numbers. SEO is the art (or science depending on whom you talk to) of setting up a website in a way that maximizes its chances of showing up at the top of the search engines. Each search engine has its own set of algorithms or rules that it uses to rank sites for specific keywords and there is not really a one-size-fits-all solution.

Traffic is more than just numbers and a properly executed Search Engine Optimization campaign will allow you to drive targeted traffic to your website for the keywords that are critical for your business. The key is “targeted”. What matters most is that the visitors that come to your site are actually searching for your products or services.

Link Building
More links, more traffic, more credibility. Link Building is the process of establishing links from other sites to point to your own. This is one of the most critical components of a successful search engine marketing campaign and the benefits are twofold:

1.Search engines, Google in particular, give a lot of weight to sites that have a lot of inbound links. Inbound links are one way links from other sites to your site. The more inbound links from good, quality sites, the higher a given site could rank - all things being equal.
2.Obviously, having links on other sites pointing to your website can result in the benefit of increased traffic to your site.

Pay-per-click
Quick results for qualified leads. Pay-per-click (PPC) advertising is a method by which website owners pay to attract targeted leads to their site by bidding on specific keyword phrases. This is a quick way for you to propel your site to the top of the search engines. Another great feature of PPC is you have the ability to set budgets so you can control how much you spend. You have the ability to change the amount you bid on a particular keyword phrase and the changes happen in real-time.

PPC allows you to drive targeted traffic to your site right away without having to wait for search engines to find you. You only pay for the searchers that actually click through to your website. This is a great solution for websites that are pursuing Search Engine Optimization campaigns, but want results without having to wait for the SEO results to take effect.

Copyright © 2009 Integrated Resolution Designs.