Channelpoint Marketing

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Channelpoint Marketing
3699 Barnard Drive
Oceanside, CA 92056
Phone: (714) 448-4704


Internet Marketing.
A full service internet marketing firm, we are devoted to providing high quality service and personal attention in a cost-conscious and timely manner.

Web Design - Channelpoint Marketing will listen to your ideas and can plan and design the layout, logos, graphics, text, video, flash, and more all built around your intentions to create the site that is everything you hoped for without compromise.

Channelpoint Search Engine Optimization (SEO).
Your ultimate goal is to have people who view your website become your customers. This is often called the conversion factor. We can assist you with the conversion factor. You would have a much higher probability of the conversion factor occurring if people knew about your website. So how do you make consumers aware of your website? Many web pages are developed that look fabulous but yet no one ever sees them due to poor Search Engine Optimization (SEO) of the web page. The first step obviously is to have a website. That’s a great start, but you also need to let people know about your web page, otherwise no one will ever see your website. Most people find web pages from the search engines (e.g. Google, Yahoo, MSN, etc.). What value does your web page have if no one knows its there. So the question then becomes how do people find your web page? That’s where Search Engine Optimization (SEO) comes in. There are several ways to optimize your website for the search engines. If you require addtional assistance please feel free to contact us.

Organic Results v. Pay Per Click Results.

Organic results are the search results you see when someone puts a phrase in the search engine and the natural search results appear. Organic results are always a great to have. Imagine if someone typed in certain keywords or a phrase on Google, Yahoo or MSN and your web page came up on the first page of the search results. That would be great. However this is easier said than done and requires a lot of time and work.

Remember, the ultimate goal is the conversion of someone viewing your website to becoming a customer of yours. But if no one knows about your website you will not be able to establish the conversion factor.

How do I get to the top of the search engines organic results? There are a variety of factors involved with this and the truth is no one really knows. It is a tightly held secret by the search engine companies. However, there are factors that are well known. First, you need to have unique content on your website. There is an old phrase content is king. Second, you should have a variety of quality inbound links that link to your site. In addition, you also need to have your web page optimized for web searches with the proper Meta data, descriptive keywords, etc.

Pay per click is when you pay for a service (usually monthly) where your site appears in the paid advertising sections of the search results and you pay for each click. A combination of these two methods would definitely let people know about your website and increase the probability of the conversion factor occuring. We can assist you with both Organic search engine optimization and/or pay per click advertising. If you require addtional assistance please feel free to contact us.

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